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Fudan Thought Leadership Forum: The Purchase Decision Journey And Behavioural Segmentation As A Way To Drive Faster Growth
Room 104, Li Dasan Building, School of Management, Fudan University
Speaker: Mr. Martin Reeves, Senior Partner & Managing Director at The Boston Consulting Group, Director of the BCG Henderson Institute
Moderator: Prof. Xiaohong Jiang, Professor of Department of Finance, School of Management, Fudan University
Language: English